I celebrate kitsch with the awareness that its sentimental nature will not sustain happiness. I find solace in the artificial, pre-digested, imagineered and the ornate; all conditions whose only objective is to be an unapologetic distractor and a bearer of joy. Kitsch experiences such as floating in a lazy river, is a delightful path of least resistance; a sentimental self-help quick-fix to briefly turn one’s mood around. In these constructed worlds one can be mesmerized by beautiful things without thought or wonder. The empty joy they bring is predictable and comfortable - something that many of us long for these days. Don’t think, just float into the insatiable void.